About Search Engine Optimization
What exactly is search engine optimization and why do you need it?
Search engine optimization also know by its acronym SEO is the process of improving a websites ranking within the search engine result pages (SERPs) for targeted keywords or keyword phrases. The purpose of SEO is that the earlier a website is shown in the search results, or the higher it “ranks” in the search engines, the more visitors or traffic will come to the website.
If you’ve done any research or looked at your competition’s websites you’ve probably noticed that some websites rank higher in major search engines even when they are not well designed. The reason for their high ranking is because they’ve employed SEO techniques on their website that is relevant to what search engine spiders or robots are looking for. In simple terms, search engine spiders crawl the web constantly and feed pages to search engines. Our goal is to make sure that when the spiders crawl, your site is well optimized so it will be listed high in search engines. In addition, since most web pages contain links to other pages, a spider also sees a link to another page on your website and retrieves it, making your optimization even better. Larger search engines such as Google, Yahoo and Bing have many spiders working together all the time. Based on the way search engines work, our Dallas search engine optimization firm makes sure all the pages on your web site are well optimized and easily found on the Internet.
Improving Your Ranking in Major Search Engines
In the search engine marketing industry it has been said that “Search Engine Optimization is a marathon not a sprint“. Many website owners become impatient and grow frustrated and either give up early or use techniques that have a high risk to reward ratio. Many companies want to change and change and change their websites until they get to the top. They keep testing new ideas and hope that a few of them will catch on. That is smart marketing, but as far as SEO goes you will want to wait a few months after your initial optimization before you really start changing anything.
In order to bring more traffic to your Dallas and Fort Worth TX website and to rank higher in search engines, there are many things to consider when it comes to SEO. For visitors to find your web site, there are high tech search engine optimization strategies that must be in place. By way of illustration, besides a site being user friendly, it should be easy to navigate and appealing to the visitor. But, even more important to search engine optimization are link building, having keywords, descriptions, content and titles, appropriately and efficiently placed within your website to be sure your site is effectively optimized. When these tools are successfully implemented, your site’s chances for better rankings are greatly improved.
What to Look For in a Search Engine Optimization Company
In today’s Internet-oriented world, many companies are SEO providers or provide some type of SEO services. Some can help a company rank higher in search engines, while others may be less than forthright and utilize techniques that can end up hurting your website ranking rather than helping. So, how do you find a Texas SEO provider that produces good results? To determine whether a company is credible and ethical and can really help you rank higher in search engines, you must pay attention to the Dallas SEO company’s results, their reputation and their processes. If the SEO service provider can show you results and they are a company of integrity then they are a company to choose.
At SOHOLogics, our SEO company headquartered in Dallas-Fort Worth, Texas always has its client’s best interests at heart. We respect our clients and hold their companies in the highest esteem. We therefore do everything ethically to help our clients succeed in the world of search engine optimization.
To learn more about our search engine optimization services, we are available to provide you with a no-obligation consultation. Why struggle with search engine optimization and search engine marketing yourself when in no time flat, SOHOLogics will get your website where you want it to go. For search engine optimization in Dallas, Fort Worth, TX, let us help you get the results you are after.
Dallas Search Engine Optimization (SEO) Services
Getting our clients higher rankings in the search engines is not an accident.
At SOHOLogics our Dallas SEO team employs many basic and advanced SEO techniques that work for every client and we have been very successful in positioning our clients at the top of the search engines.
Please find below an outline of some of the activities and procedures we perform to increase your websites visibility in organic results of internet search engine.
One of the most important functions of search engine optimization is the selection and placement of keywords or keyword phrases. Keywords are what describe your site to the search engines. Since search engines review sites primarily by their text content, site rankings are effected by the keywords you choose. Adding keyword captions to pictures and other media like Flash will optimize graphic content.
Once we receive your suggested list of keywords we will utilize a variety of internet tools and software to perform research to identify which keywords are most suitable as well as most likely to secure targeted visitors to your site.
Once our research is completed, we will provide you the list and allow you to approve all or any part of the list you would like us to promote.
On page Optimization
We will review your website and make suggestions of changes to titles, tags and optimize content for proper H tag headings, bolded or italicized text.
- Keyword Research and Selection
- Titles tags Generation
- Meta tags Optimization
- ALT tags Optimization
- Hyperlink Optimization
- XML Sitemap creation and submission in Google
- Sitemap Generation
- Content Generation
- Proper linking structure
- Right keyword density
- Making dynamic pages search engine friendly
By doing keyword research, we locate, review and target tightly themed directories where it would make sense to an end user for your site to find there. We will carefully select the appropriate categories and always submit your site manually focusing on the visible details such as your title, description and most appropriate URL.
We will research, identify and review article distribution sites that we feel give us the most chance of increased visibility and link popularity. Select the ones we feel are most suitable and manually submit your article. We will also seek to establish ongoing relationships with the ones that we feel offer the most benefit. Please note: articles must be provided by client. If you would like us to write articles for you there will be an additional cost.
Press Release Service
We will take your press releases and distribute them to internet services for the purposes of establishing you as an industry authority and increasing your visibility and link popularity. Please note: press releases must be provided by client. If you would like us to write press releases for you there will be an additional cost.
We can create tightly focused and keyword targeted content. We will then circulate that content through our network to post.
We will use different methods of link building on an on-going basis. These methods will include
We will circulate your site among our network of users and encourage them to book mark your site/s.
Monthly SEO Reporting
We will provide monthly reports to show how our SEO services have affected your rankings in the search engines.